Zhao Xingpeng talks about "Characteristic Towns" in the GOXUS Design Series

Date: 2019-09-10
Views: 0
Source:
Author:
Views: 0
Date: 2019-09-10

GOXUS Town concentrates its vision on the protection and excavation of the historical context, cultural essence, ideological connotation and geomantic environment of the town. While developing commerce, it does not destroy the cultural context of the town, the residential environment of the town, or the geomantic lifeline of the town. Through the geomantic pattern layout design concept, it shapes the idea. Yiwei, the integration of city products, create an aerobic garden ecological environment. At the same time, the theme of town building, retaining its historical background, inheriting its own culture, shaping its ideas, insight into its geomantic context, and then to online service platform as an auxiliary support to jointly inherit the context of the town's cultural industry.

Aesthetic Design of Characteristic Town

Aesthetic design is an important part of characteristic towns, which is often neglected or not paid enough attention to. It is no exaggeration to say that the positioning height of a small town, as well as the quality of life of the town, will be unreservedly exposed through the aesthetic presentation of the design.

At present, the design of small towns, I think there are several problems that need to be addressed.

The first question is to respect the past and cherish the present. Many places have restored the ancient buildings to make an old street, and even some places are not their own native style of ancient architecture, but also blindly imitate. I don't quite agree with this behavior. Of course, unless its imitation of ancient architecture is extremely delicate, beyond the level of ancient architecture, it still has a certain core value, can become a classic work, otherwise, rough imitation and restoration, not exaggeratively speaking, is the countercurrent of history.

The second question is the chaotic stew of ancient and modern China and foreign countries. This is also a problem brought about by the historical stage of our country in recent decades. There are so many resources and elements in front of us that we are so dazzled with choices that we all want to use them. In most cases, this will make the design unattractive. On the one hand, it also shows that the problems of aesthetic design are mostly determined by the top-level mode and the top-level thinking. Of course, if China and foreign countries stew in disorder to a certain extent, beyond the level of ancient, modern and foreign, it is also possible, but can achieve such a creation, with such operational capabilities of designers, I am afraid few.

The third problem is excessive formalism. Only when the formal aesthetics, function and culture of characteristic towns are harmoniously unified can they show their true beauty. Excessive aesthetic form not only does not make people comfortable, but sometimes it will drag down the function and make a noise. Therefore, the aesthetic design of characteristic towns must be based on Harmonious humanities, operation, function and relationship, and can not exist independently.

In a word, aesthetic presentation is the ultimate carrier of all metaphysical thoughts and can not be considered simply from the form. The thinking of big design is to consider the problem from the root of life, to unify 'metaphysics and bottom', and to form an organic unity.

Operation System of Characteristic Towns

The operation system of characteristic towns is the life function of small towns, including investment management, property management, operation management, product publicity management, and further detailed punishment, including training and education, food safety, activity organization, etc. It is the system of small towns and customers, small towns'own operation.

The following points on the understanding of operation, for reference.

1. The operation system must go ahead of the implementation of small towns. Only by putting the operation work in front of it can the life function of the town be complete and its vitality be vigorous. In particular, investment promotion, training of local aborigines, and the formulation of rules for demolition should be preceded and considered thoroughly.

2. Full consideration should be given to the integration with the local aborigines. The organic integration of human settlements, industry and nature is the minimum requirement of this round of characteristic town construction. It can fully mobilize the initiative of Aboriginal participation, and make them seek well-being in the upgrading and construction of small towns, which will make the vitality of small towns more lasting.

3. Market-oriented operation mechanism. In view of the systematicness, complexity, sophistication and professionalism of the operation of small towns, it is suggested that independent operation companies should be responsible for the overall operation of small towns. Some characteristic towns are built under the leadership of the government. In the later stage, command groups or offices are set up to participate in the management of small towns. This will make the later stage operation of small towns less marketable and less flexible to adapt to the market. Only by operating in an independent market can the flexibility and freshness of the town be maintained.

4. Flat operation management system. It is suggested that parallel organizations such as investment center, business center, brand publicity center, property management center, food safety center, comprehensive management center, financial center and training center should be established to build a flat management system, improve management efficiency and better serve the market.

Development Model of Characteristic Towns

At present, the development modes of small towns are as follows: 1. BT mode; 2. EPC mode; 3. BOT mode; 4. BOO mode; 5. DBOT mode; 6. DBOO mode.

Macroscopically speaking, all the above modes belong to PPP mode besides EPC, that is, the mode of cooperation between government and market.

In my opinion, the mode without O, that is, the mode without operation, is mostly inconsistent with the development trend of market economy. Because there will be deviations in design thinking and construction attitude without participating in operation, so the effect of the project will be much worse.

For a small town project to have sustained vitality and meet the needs of market development, the best mode is to start from design, to construction, financing, operation, integrated services, some assets can be transferred in cooperation with the government, some self-sustaining. This model puts the greatest motivation on doing well in projects to earn market money, not government money. The project has done a good job of multiple returns, investors, operators, designers and the government all benefit, do not do well, everyone has pressure. This is in line with the law of the market.

Some investors overlook the importance of D (design) and pay too much attention to B (construction), F (capital), O (operation), which is also wrong. In the development of China in the past decades, a major mistake was to neglect the importance of pre-design and integration of design. The pre-design is to make full preparations, consider carefully and do a good job of large-scale design system plan before the project is done; the design accommodation is to consider the integration relationship between design, construction and operation in depth. The neglect of design directly leads to the lack of quality of interactive experience between people and cities, and also directly affects the operation effect.

Therefore, DBOOT (Design, Construction, Operation, Ownership, Transfer) is the most ideal development mode for small towns. It really allows design to follow up construction and operation from beginning to end, while construction and operation also improve design. Some of the investor's assets cooperate with the government, transfer after operation, and share risks. At the same time, it is possible to obtain greater value.

Business Model of Characteristic Towns

Business form is the functional basis of characteristic towns. All characteristic towns should be composed of four levels of formats: basic format, intermediate format, advanced format and characteristic format.

Basic format generally refers to basic agriculture and processing industry. For example, planting, feeding and basic manufacturing industries.

Intermediate format refers to the format that has interactive experience with consumers, including catering, leisure, entertainment, health preservation, cultural experience and so on.

Advanced format refers to the experience, store or product that is branded and can be exported. For example, Wang Jiabao, Li Jia noodles and so on.

Characteristic format refers to the local unique or most well-known format system, such as Yanghe liquor, Yujiang sculpture, Quyang stone carving, etc.

Four levels of business forms are integrated to form the industrial ecological system of characteristic towns.

 

—— Zhao Xingpeng

October 7, 2016 - Book in Yihetang, Beijing






Related programs / Solution More
  • Hit count: 8
    2019 - 10 - 11
    Six major social ordersThe macro order of the society can also be regarded as the great life of the society. The reason why Confucius's life is characterized by courtesy and music, even higher than the life of an individual, is that he wishes to build the great life of the society which is in order and in harmony.Specific analysis of the social order, I divided into the following six levels. Heaven - human order, human-human order, Human-object order, Object - object order, Object-heaven order.The fundamental meaning of all human social behavior lies in dealing with the macro order of the above social existence so as to make it unified and consistent with the DAO. World,heart,mind and knowledgeChinese people believe in their bones that heaven and man are a whole, which i...
  • Hit count: 0
    2019 - 09 - 10
    GOXUS Town concentrates its vision on the protection and excavation of the historical context, cultural essence, ideological connotation and geomantic environment of the town. While developing commerce, it does not destroy the cultural context of the town, the residential environment of the town, or the geomantic lifeline of the town. Through the geomantic pattern layout design concept, it shapes the idea. Yiwei, the integration of city products, create an aerobic garden ecological environment. At the same time, the theme of town building, retaining its historical background, inheriting its own culture, shaping its ideas, insight into its geomantic context, and then to online service platform as an auxiliary support to jointly inherit the context of the town's cultural industry.Ae...
  • Hit count: 0
    2019 - 09 - 10
    In China, the problem of agriculture has never been a simple agricultural problem, nor a rural problem, nor even a peasant problem, but the lifeblood of the Chinese nation.Thousands of years of Chinese civilization history, the root vein is our ancestors in the process of farming, close to nature, observe the law of heaven and earth, and then apply the law of heaven and earth to the agricultural counter-test, and slowly to the historical process of superstructure above agriculture. This historical process has doomed the Chinese nation to be in harmony with nature, the model gene of Chinese civilization is the unity of heaven and man, and the Chinese people, no matter what kind of confusion they experience, will eventually choose a way to live close to nature, return to nature, and harmoniz...
  • Hit count: 0
    2019 - 09 - 10
    In this round of China's economic development, every local city has tried to find its core value of differentiation, striving to stand out in this round of economic development, and has made great efforts to do urban planning, urban construction, urban investment and urban operation. Some cities have also begun to do the overall brand design and brand dissemination of the city. What's on the air? So, I can't help thinking, for a city, its development does not have an ultimate perfect model? Is there a general rule to follow?Let's start with the ultimate model.The so-called ultimate model is the deductive model set up to achieve the ultimate goal. Let's take a resource company that does coal business as an example. Now we must first set the ultimate goal of this resource...
  • Hit count: 6
    2019 - 09 - 10
    The three principles of GOXUS design are simplification, obvious rhythm and information focus. The application of these three principles is everywhere, ranging from small to flat, product design, large to urban design, metaphysical to regular design, and metaphysical to aesthetic design. Next, we will elaborate on these three principles in order to enhance cognition.People's understanding of a thing, first of all, stems from the information gap between the thing and its surroundings. For example, we can hear a piece of music. First of all, the volume, timbre or melody category of the music attracts our attention. The difference between volume and surrounding volume is a kind of information difference. The difference between tone color and tone color is also a kind of information d...
小丽
China·Beijing·Fangshan Greenland Departure International Phase III-5 GOXUS Creative Building-GOXUS Headquarters
National Service Phone:
010-52808759
 
京ICP备17042954号
Rhino Cloud provides enterprise cloud services
犀牛云提供企业云服务
Wechat