GOXUS Trends | Create a brand in seven days - Freda's garden

2020-04-25

On April 18, 2020, Zhao Xingpeng, chairman of GOXUS, presided over and held a special meeting on 'Yanghe rose town rectification and brand image design'.

 

At the meeting, the current situation of Yanghe rose town was analyzed, and the brand design was carried out again according to the problems. At present, rose town lacks vitality, aesthetics and traditional operation. GOXUS needs to inject vitality, improve aesthetics, erect a brand spirit and build a unique rose themed manor. The first step of the brand design is to change the name of Yanghe rose town to 'Freda's garden', giving it a pure and independent female temperament.

 

星球动态 | 用七天创造一个品牌——Freda’s Garden


After the meeting, the GOXUS team immediately started the brand image design work of Freda's garden, deeply understood the brand attributes, designed and issued the rectification plan according to the brand image. Freda's garden is European style. The park includes afternoon tea restaurant, European style wooden house, 12 constellation flower house, picnic and camping. Products sold in the park include: rose flower cake, rose flower cake, rose essential oil, rose puree, rose tea, etc. GOXUS will build a tourist service center group with catering, accommodation, leisure and entertainment, sunshine flower house, creative market and other functions.


星球动态 | 用七天创造一个品牌——Freda’s Garden

 

星球动态 | 用七天创造一个品牌——Freda’s Garden


On April 20, 2020, Zhao Xingpeng, chairman of GOXUS, reported the rectification plan of Yanghe rose town to Zhang Liandong, Secretary of the Party Working Committee of Yanghe new area. The participants included Luo Yujie, partner of GOXUS, Tian Ye, partner of GOXUS. This report summarized the new design of brand image of Yanghe rose town by GOXUS, and defined the brand promotion goal of Freda's garden. In the following work, the GOXUS team visited the park for many times to measure the building area of the house, investigate the geographical environment and traffic conditions, and the government leaders also visited the site for many times to guide the work.

 

星球动态 | 用七天创造一个品牌——Freda’s Garden


星球动态 | 用七天创造一个品牌——Freda’s Garden


星球动态 | 用七天创造一个品牌——Freda’s Garden


Now the rectification work of the manor has been fully carried out, and the construction unit and operation team are all in place. On May 1, Freda's garden will unveil her mysterious veil.


星球动态 | 用七天创造一个品牌——Freda’s Garden


Returns 2020-04-25
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