Handan fengfeng mining area brand regional construction

Cizhou kiln is one of the largest civilian kiln systems in ancient northern China. Magnetic state kiln international ceramics town is located in handan city, hebei province fengfeng mining area Peng Cheng town, is under the government guidance, dominated by social resources, photosynthetic group introduced international resources, to build a continued vitality Peng Cheng magnetic state kiln brand as the goal, to build ecological development and brand will, the international pattern in the integration of the international ceramics industry ecosystem, the formation of core industry to guide the tourism industry of tourism. Including Britain, France, Italy, Austria, Germany, Turkey, Brazil, Mexico, and many other international ceramic landscape, will appear in the international ceramic town, create the cultural experience the depth of the culture clash, build contains ceramic creative design center, international exhibition center, fengfeng ceramic institute of incubator, ceramic industry, ceramic masters studio, apartments and other new ecological ceramics industry, and promote China ceramics industry structural adjustment, change the way of promoting local economic development.

Analysis of the situation

A relatively complete ceramic industry system has been formed in the local area, with a number of advantageous enterprises, a number of well-known brands, and a certain technological research and development foundation.

1. Some ceramic enterprises are large but not strong, lack competitive advantages, and have low positioning, high quality, high value-added products and low prices

2. Weak technological innovation, some backward production capacity to be eliminated, 01. Backward technical equipment, 02

3. Poor brand awareness, few products with independent intellectual property rights, and no international famous brand. Among the export products, about 70% of the products are processed and produced with samples or without brands

4. The ceramic industry is under great pressure to save energy, reduce emission and reduce consumption. At present, the ceramic industry is still in the development stage of high output, high energy consumption, high consumption, low benefit and low added value

First. brand positioning

It is committed to build pengcheng cizhou kiln into an industrial tourism complex guided by core industries, including design, research and development, trade, production, conference, leisure, tourism, vacation and other functions.

Brand system

Second. Brand ecology

1. Industrial agglomeration area of international ceramic town

The industrial gathering area of international ceramic town, with ceramics as the hub and contact point, integrates ecological implantation to create a deep cultural experience of international cultural collision.

2. International ceramic industry ecosystem

The international ceramic industry ecosphere creates a new ceramic industry ecology, serves the whole China and the whole world, promotes the structural adjustment of China's ceramic industry, and promotes the transformation of local economic development mode. The ecosphere gathers the most leading academic, top international resources and the most complete supporting services.

It includes eight parts: ceramic research center, international ceramic exhibition center, fengfeng ceramic international college, ceramic industry incubator, ceramic master studio, expert apartment and ceramic creative design center.

Third. GOXUS design system

The GOXUS design system of Pengcheng Cizhou kiln includes architecture design, planting design, environment design, brand design and art design.

Brand shop