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GOXUS design service flow

Brand is the concentrated embodiment of regional image in the era of creative economy, representing the core competitiveness of the region, and the condensed and sublimated comprehensive functions such as regional ecological environment, cultural accumulation, economic strength and value orientation.Regional brand has irreplaceable economic and cultural connotation, and it is also an expression of city individuality.Taking brand building as the core strategy, GOXUS integrates global high-end think tank resources, from brand strategic planning, brand industrial ecological structure, brand operation service to brand sustainable development, to provide standardized and customized brand building solutions for brand integrated economy.

The grand design service flow

Brand strategy GOXUS design

GOXUS in cooperation with the world's top experts and scholars established GOXUS think-tank, combining with the characteristics of regional history humanities and the situation of industrial development, citizen quality, environment and resources, planning of regional brand development direction, through the depth of the professional team and the company internal and external cooperation, step-by-step implementation of established regional brand strategy planning.

Industrial ecological structure GOXUS design

Industry is the driving force of economic development, and the driving force of brand economy is also industry. By scientific analysis of regional industrial resources and development potential, GOXUS matches reasonable industrial formats and establishes an industrial ecology with balanced development.

Operation and service GOXUS design

In the brand operation process, GOXUS is not only the operator of the operation plan but also the participant of the operation service, serving the regional government and regional enterprises in depth, achieving seamless links and efficient operation.

Brand sustainable development

Adhering to the design first principle of brand development, GOXUS guarantees the effect of brand building through DBFOT mode, escorts the healthy development of the brand, and guarantees the ecological sustainability of brand development through uninterrupted brand service in the brand development process.

ECOLOGICAL

GOXUS Trends | 光合星球考察组赴山东日照上蔡村考察并顺利签约

2020年8月19日，光合生态合伙人田野赴山东省日照市陈瞳镇上蔡村进行实地考察。陈瞳镇党委书记刘兴华、陈瞳镇人大主席申永亮等领导陪同。上蔡村原始风貌上蔡村老民房上蔡村村民与光合星球考察组热情交谈通过全面的考察，田野表示，上蔡村的综合条件很好，环境依山傍水，老房屋保留较完整，当地农民生活淳朴，村庄结构布局有序，已基本成型的大规模蓝莓种植，更是给当地产业发展指明了方向。未来，上蔡村一定要保证做到不砍树、不填塘、不挖山、少拆房，把上蔡村变为日照乡村振兴的名村，打造山东省乡村振兴的样板项目，形成可复制、可推广、可持续的“陈瞳模式”。当天下午，光合生态合伙人田野与当地政府签订了品牌设计运营合作协议。后期，光合团队将为上蔡村重新梳理发展定位，在村庄规划设计、村庄建筑设计、产业规划、品牌设计、运营模式设计、村庄内置金融及专业合作社组建、资本模式设计、乡村人才培训、国内知名乡村考察交流等多方面提供服务保障。
GOXUS Trends | 山西省陵川县全域品牌设计运营战略合作签约仪式

2020年8月14日，光合星球董事长赵兴朋、光合生态合伙人田野、光合生态合伙人王磊应邀前往山西省陵川县进行实地考察，县长杨晓雷，县委副书记张全胜，副县长尹小强，陵川生态文化旅游示范区党工委副书记、管委会常务副主任鲍永庆陪同。当天上午，光合星球考察组针对当前陵川县全域资源进行了全方面的了解。陵川县秦家庄乡秦家庄村陵川县附城镇台北村古建郭建平之女郭子涵为考察组讲解其父生平事迹考察组先后来到陵川县秦家庄乡秦家庄村，附城镇台北村、里进掌村、丈河村，进绿尔新蔬菜合作社，观郭建平精神教育基地，看村容村貌，听各村发展规划，研究探讨有关方案，并提出具体的意见建议。在随后组织召开的乡村振兴座谈会上，杨晓雷县长同参加座谈会的丈河、秦家庄、松庙、浙水等村支部书记分享了如何发展村集体经济，带动村民增收致富经验。光合生态合伙人田野表示，近年来，陵川从申报、设立陵川生态文化旅游示范区，到太行一号旅游公路规划建设，发展全域旅游机遇难得，势头正足。陵川县一定要紧紧围绕“全域旅游、全景陵川”这个总思路，抓住发展机遇，进一步解放思想，在深化改革、提升素质、守牢底线和创优环境上下足功夫，用好用活各项政策，为全县高质量转型发展提供保障。当天下午，双方就陵川县全域品牌设计运营方案达成一致，并签订战略合作协议。未来光合将与陵川县政府不断深化合作，因地制宜探索发展模式，集中精力打造农林文旅康养试点村，形成独特品牌，让山村里的产品卖出去，外面的人才引进来，共同打造好陵川“大文旅、大康养、大农事”三大产业，实现互利共赢，共同谋划陵川农林文旅康融合发展的美好蓝图。
GOXUS Trends | 光合星球董事长赵兴朋赴陕西省铜川市宜君县考察暨开展座谈会

2020年8月13日，光合星球董事长赵兴朋前往陕西省铜川市宜君县进行实地考察。宜君县人民政府县长曹全虎、宜君县副县长朱伟、宜君县副县长刘亚辉、铜川市中医药发展中心主任石建国、阿里巴巴公益部王志强、阿里巴巴数字农业部王伟等领导陪同。赵兴朋参观宜君县太安镇的千年娑罗树考察组一同观看了宜君县中医药产业链宣传片赵兴朋参观陕西方舟制药厂当天下午，赵兴朋参加了铜川市宜君县乡村振兴与产业模式的座谈会。会上，赵兴朋认真听取了宜君县县长曹全虎对全县当前的产业物产、人口比例、劳动力资源及其他相关资料的介绍。赵兴朋介绍了光合的顶层理念，并对当下宜君县的整体情况做了深入性的分析。赵兴朋表示，如今很多地方单纯靠传统的文旅来发展乡村，而不注重产业，没有产业的支撑，只靠人为的打造，这个乡村只会很快耗尽自身的资源，这种模式没有内容，无法延续，更无法实际解决农村问题。未来的乡村振兴一定要将产业作为前提，跟当地生态产生密切关系，建立品牌，以品牌为基础，以物产为输出，同时完美植入当地最具特色的中医药产业链，打造发展县域经济，共同谋划乡村的长远发展。
GOXUS Trends | 打造洋河酒品牌产业第二梯队——汉匠坊

洋河酒历史悠久，起源于隋唐，隆盛于明清，曾入选皇室贡酒，素有“福泉酒海清香美，味占江淮第一家”的美誉。洋河酒属于浓香型大曲酒，以小麦、大麦、豌豆为原料精制而成。洋河酒曾多次荣获“国际名酒”和入选中国八大名酒行列。2019年12月，洋河入选中国品牌强国盛典榜样100品牌。自古以来，酒文化在中国的悠久历史长河中有着举足轻重的地位。无论是王侯将相，还是市井民间，酒早已摆脱单纯饮用的实际功能，转而升华成人们精神与思想的物质载体。酒是液体，如同水一般“无常形”，酒的种类繁多，口感多样，这给后人带来了无比广阔的发挥空间。汉匠坊对于不同的酒分别赋予其不同的内涵，让酒不再是酒，而是成为了一种精神，一种传承，一种文化。汉匠坊不只是一座酒厂，从酒的起源到酒的传承，从酒的文化到酒的精神，在这里都可以一一找到答案。汉匠坊藏酒厅汉匠坊木构建筑（光合星球生态合伙人王磊作品）光合星球董事长赵兴朋来到汉匠坊参观考察，并对汉匠坊展厅、博物馆的布局、规格、灯光、内容展示等多方面提出了指导意见。赵兴朋指出，现在的展馆主视觉颜色过灰，缺乏视觉冲击力。布局上没有把握好空间关系，或太拥挤，或太空旷。在用料上，部分材质过于现代化，线条太生硬，颜色与主题不搭。在灯光上，灯具的选择存在问题，打出的光过散，无法给人聚焦的感觉，缺少突出主题的作用。赵兴朋董事长参观汉匠坊汉匠坊展馆大厅汉匠坊馆内布局针对以上问题，赵兴朋结合经验给出调整方式，建议大量使用传统的朱红色和靛蓝色作为馆内视觉颜色的点缀，结合游览习惯重新调整空间布局，可大量应用麻布、竹编、青石青砖等材料，选用专业的聚光灯，重新布置光源系统等。洋河新区意在打造汉匠坊酒厂成为继洋河酒厂品牌产业的第二梯队。未来，洋河酒文化将在这里重新被定义。
GOXUS Trends | 宿迁芙瑞达花园品牌活动整合策划方案汇报会

2020年8月7日下午，洋河新区管委会二楼会议室举行了关于宿迁芙瑞达花园品牌活动整合策划方案汇报会，光合星球董事长赵兴朋同洋河新区管委会书记张联东、洋河新区党工委委员张克喜及各分管领导共同出席了此次会议。此次会议分别汇报了“于小菓”品牌糕点合作意向与芙瑞达花园8月29日至10月15日活动策划方案。赵兴朋介绍“于小菓”产品特色针对“于小菓”品牌合作意向，张联东表示，务必将玫瑰与糕点完美结合，形成强关联的品牌联名，今年中秋节要发布新品，让芙瑞达花园的产品正式面向市场。活动策划人刘睿汇报方案针对芙瑞达花园整体景区，初步规划春夏秋三个季节，打造专属品牌活动，并做到连年持续开展，使其成为洋河新区、宿迁市乃至周边各市中一个具有品牌性、创意性、趣味性的标杆性网红景区。通过芙瑞达花园的整体品牌打造、优质的产品内容、新颖亮眼的活动资源等，带动整体洋河新区的旅游板块，达到从一点出发到多点开花的效果。张联东指出，芙瑞达花园在引进活动项目的前提一定要做好园区整体面积的规划，包括种植产业，游玩设施，互动区域，产品销售等，同时一定要增强花园的玫瑰主题，丰富园区的内容，未来芙瑞达花园一定要成为宿迁乃至全国的第一玫瑰品牌。
GOXUS Trends | 洋河新区管委会书记张联东视察三葛酒村红砖区施工进度

2020年8月8日上午，光合星球董事长赵兴朋同洋河新区管委会书记张联东，洋河新区管委会主任秦川等，前往三葛酒村红砖区视察项目进度。青创中心施工现场青创中心外部结构党群之家施工现场红砖区银杏林红砖区景观水畔张联东针对当前项目进度提出指导意见张联东表示，三葛村红砖区项目要加快整体施工进度，同时要保障施工的环境。对于道路积水问题，房屋防漏防潮问题，建材质量问题及施工安全问题等分别做出相应的指示。
GOXUS Trends | 洋河新区新农学院新农领袖培训班第一课

2020年8月7日上午，光合星球董事长赵兴朋在洋河新区农业研发中心二楼会议大厅成功开展了“新农学院新农领袖培训班”。第一课——乡村振兴动员赵兴朋为村民讲解乡村振兴概念光合星球董事长赵兴朋与培训者进行了深入的讨论，充分了解大家的想法，深入贯彻乡村振兴的核心思想。首次培训课取得了圆满的成功。
GOXUS Trends | 光合星球与洋河政府举行三葛酒村项目方案推进会

2020年8月2日上午，光合星球董事长赵兴朋、光合生态合伙人田野、光合生态合伙人王磊、光合生态合伙人罗宇杰等与洋河新区政府领导举行三葛酒村项目方案推进会。出席此次会议的政府领导有：洋河新区管委会书记张联东，洋河新区党工委副书记陈恒，洋河新区管委会副主任秦川，以及当地社会事业保障局负责人、旅游交通建设局负责人、财政局负责人、自然资源和规划局负责人等。光合生态合伙人罗宇杰汇报了闸圩大集的整体设计规划与建筑改造方案。会上张联东书记指出，闸圩大集是乡土大集，一定要突出“乡土”的味道，各种房屋建筑要有民间气息，同时追求多样化的院落，一处院落就是一处景观，设计师可放开手脚，大胆设计。光合生态合伙人王磊汇报了三葛酒村的设计方案，包括民宿改造、三葛村幼儿园改造、党群之家建设等，针对方案内容，王磊结合实例，分析并阐述设计理念，意在将三葛酒村打造成一处适宜农民居住的休闲旅游品牌农村。对于三葛酒村的民宿改造，张书记提出，民宿要让人住的舒服，住的放心，对于整体的空间布局和采光方式要把控好。建筑在设计美观的同时还要注意环境和安全问题，例如污水的排放、垃圾的分类、房屋的承重、消防设施的完善等。光合星球董事长赵兴朋简要汇报了三葛酒村的产业规划、数据调研、品牌形象设计、品牌宣传工作等方案。对于三葛酒村的产业规划，赵兴朋表示，当下已通过各方面资源将产业整体统筹为一个系统，从产品端到产业端到产业链再到价值链，三葛酒村的产业规划已形成一个闭环，接下来的工作将结合村内实际调研数据进行产业植入，同时表示，希望政府方面能够增派人员，紧密配合开展工作，共同推进项目的整体进度。会议中，各参会单位负责人与分管领导分别经行交流发言，点评项目方案，提出建议与问题。光合生态合伙人田野针对不同问题一一进行解答，同时提出当下项目进展过程中遇到的各种困难。张联东书记做了总结...
GOXUS Trends | 光合星球董事长赵兴朋参加2020年津企陇上行暨产业扶贫座谈会

7月28日，2020年津企陇上行暨产业扶贫座谈会在甘肃省天水市召开。光合星球董事长赵兴朋出席并接受甘肃天水电视台记者采访。赵兴朋在采访中指出，虽然受疫情影响，但今年国家对产业扶贫的力度丝毫没有减少，所以，共同推进全面脱贫攻坚战，积极响应乡村振兴战略，是每个企业家当下所面临的共同责任。甘肃省委书记、省人大常委会主任林铎，国务院扶贫开发领导小组副组长、国务院扶贫办主任刘永富，天津市委副书记阴和俊出席会议并讲话。荣程集团董事会主席张荣华代表天津企业介绍了产业扶贫工作情况。(甘肃省委书记、省人大常委会主任林铎讲话)林铎代表省委、省政府对各位嘉宾和企业家表示欢迎。他说，甘肃是全国扶贫任务最重的省份，也是打赢脱贫攻坚战的主战场。近年来，我们牢记习近平总书记嘱托，始终把打赢脱贫攻坚战作为首要政治任务，坚持精准方略，紧扣目标标准，聚焦深度贫困，实施“一户一策”，按照“脱贫靠产业、产业靠覆盖、覆盖要达标、达标出效益”的思路，拉开架势构建扶贫产业体系，抓细节、促过程、提质量、保结果，推动脱贫攻坚取得决定性进展。林铎指出，甘肃历史文化厚重、地形地貌多样、产业基础较好、科教资源丰富、基础设施日益完善，拥有融入“一带一路”建设和新时代推进西部大开发形成新格局等重大机遇，发展环境不断优化，市场潜力巨大、合作空间十分广阔。希望各位企业家积极来甘投资兴业，把企业的技术、人才、资金、品牌、市场营销等优势与甘肃的资源禀赋和产业基础结合起来，互促共进、协同发展，推动扶贫产业做大做强，为贫困群众持续稳定增收提供坚实支撑。林铎强调，全省各级各部门要认真贯彻落实习近平总书记在企业家座谈会上的重要讲话精神，树立企业创造财富、政府创造环境的理念，进一步改进工作作风、优化营商环境，让企业扎下根来安心发展。要建立工作专班，加大沟通协调对接力度，做好项目跟踪服务，争取早落地早见效，把产业基础打得更扎实更...
GOXUS Trends | 光合星球董事长赵兴朋天水考察并主持召开甘肃天水企业家座谈会

2020年7月27日，光合星球董事长赵兴朋对甘肃省天水市进行了深度考察。当天上午，赵兴朋参观了“兴华荣农业”公司种植基地。该种植基地位于甘肃省天水市牡丹镇，当地坐落在群山之中，几年前，这里交通不便，环境艰苦，产业落后，村民贫穷。在当地政府和企业的带动下，这里开始了中药材种植产业，其中包括金丝菊、金银花、枸杞、连翘等，由于土壤肥沃，雨水充足，出产的中药材质量上等，在市场上成为了抢手货，几年的时间，整个乡镇的面貌焕然一新。光合星球董事长赵兴朋通过考察，对当地的产业生态和运营结构提出了自己的意见与想法。并表示，未来的乡村振兴一定要当地的政府配合企业，一步一步走到贫困的地方，去了解农村，去体验农村，做农民之想做，想农民之所想，只有这样，才能算得上是真正的扶贫。当天下午，光合星球董事长赵兴朋同荣程集团董事局主席张荣华参观了伏羲庙、卦台山。（人文始祖伏羲庙）（导游讲解伏羲庙的历史）（卦台山正门）27日晚，光合星球董事长赵兴朋在天水宾馆会议厅内，主持召开甘肃天水企业家座谈会，荣程集团董事局主席张荣华女士与天水市政府领导等参加了此次座谈。赵兴朋对出席座谈会的十五家企业各自的负责人一一进行详细的询问，从产业到生产，从销售到渠道，针对今年疫情对各企业产生的影响，进行了总结。赵兴朋表示，在座的各个企业是天水市的产业核心力量，虽然今年的疫情对各行各业都造成了极大的影响，但我们作为企业，作为市场经济的带头人，不能有丝毫懈怠之心，即使身处困境，也要尽全力去解决问题，在逆境中求发展，坚定不移的发挥企业的社会责任。同时，赵兴朋表示，未来光合星球将会与甘肃展开多方面合作，深挖甘肃的品牌价值，深度打造当地的文化IP，共同在甘肃的土地上创造更高价值。
GOXUS Trends | On the spot investigation of Lingchuan County project in Shanxi Province -- zheshui V

光合星球考察团第二站来到陵川县的著名古村落——浙水村。 2020年7月25日，在陵川县县长杨晓雷，陵川县管委会常务副主任胡保金等领导陪同下，光合星球董事长赵兴朋、光合生态合伙人田野、光合生态合伙人王磊、光合星球特聘顾问陈宁生博士等一行人参观并考察了浙水村。浙水村，隶属于山西省晋城市陵川县六泉乡，拥有耕地面积约2070亩，是六泉乡人口最多的村庄，也是太行山深处的一个有明清遗风的古朴小山村。村庄群山怀抱、历史悠久、风光秀美。2016年12月，浙水村被中华人民共和国住房城乡建设部等部门列入第四批中国传统村落名录。2018年5月，浙水村被列入中央财政支持范围中国传统村落。2019年12月31日，入选第二批国家森林乡村名单。浙水村是一个常住人口严重流失的古村落，村内青壮劳动力多数外出务工。村内人口以老年人和儿童为主，村中民房破旧，居住环境较差，社会问题十分严重。但村内的古建筑保留完整，当地的历史文化较为深厚。村中古建筑随处可见，有明代修建的文物观音堂大庙，另外有陵川古八景之一“熊山吐月”奇观，与壶关大峡谷紧紧相邻，旅游循环公路穿村而过。村里出产苹果、梨、山杏、山桃等水果；也有野生连翘、野生党参、柴胡、白药、黄芩等数十种中药材，还有土蜂蜜、核桃、香椿、小米等土特产。村里还有一座投资1000万元具有现代化设备的矿泉水厂。光合星球董事长赵兴朋在考察过程中，对浙水村的历史文化与建筑特色产生极大的兴趣。赵兴朋表示，浙水村是一个道统文化浓厚的古村落，这样的村庄现如今已经不多见了，加大对其历史文化、民俗传统方面的挖掘，打造有晋城特色的古文化村落品牌，在当前时代背景下，浙水村将是一个极具开发潜力的古村落。陵川县县长杨晓雷称，近年来，陵川县也在大力修复村内古建筑，动员外出村民返乡创业，现在急需将整个村子由内而外地进行规划和升级改造，从环境到人文，从产业到品牌........未来希望光合星球能...
GOXUS Trends | On the spot investigation of Lingchuan County project in Shanxi Province -- songmiao

2020年7月25日，光合星球董事长赵兴朋、光合生态合伙人田野、光合生态合伙人王磊、光合星球特聘顾问陈宁生博士等一行人来到陵川进行实地考察。陵川县县长杨晓雷，陵川县管委会常务副主任胡保金等领导陪同。陵川县，隶属于山西省晋城市，位于山西省东南端，西连高平，北靠壶关、长治，东、南与河南省辉县市、修武县毗邻，为山西省东南之门户。陵川全县总面积1751平方公里，大部分地区海拔在1200—1600米之间，石质山区面积占全县总面积的43.9%。共辖7镇5乡371个行政村7个社区，总人口25.5万人，其中农业人口22.6万人。陵川历史悠久，文化积淀厚重。古域为尧、舜部落，是世界围棋起源地。由于自然环境原因，陵川县在发展过程中受到多种条件制约，当地经济较为落后，人口流失严重，曾被冠以“省定贫困县”的帽子。近年来，陵川县大力发展乡村旅游业，结合当地优越的自然环境，陵川县客流量猛增，经济得到迅速发展，2019年12月31日，入选全国农村创新创业典型县。此次考察的第一程是陵川县的松庙村，一座朴实传统又落后的山村。原来的村庄建在半山腰上，民房破旧，村落建筑稀疏，不成体系，村内设施老旧，极其缺乏人文关怀的元素。光合星球生态合伙人王磊带领团队，历时两个月，从规划到改造，从建筑到装修，从设施配备到人员培训，将陵川松庙村打造成一所令人惊叹的“松庙驿站”。光合星球考察团参观当地标志性建筑——啤酒坊光合星球生态合伙人王磊的设计作品光合星球生态合伙人田野参观啤酒花的制造车间光合星球董事长赵兴朋参观当地民宿松庙驿站的参观考察结束后，光合星球董事长赵兴朋与陵川县县长杨晓雷进行了深入的探讨。赵兴朋表示，松庙村的整个村落现如今已然规划成游客们心里想要的样子，下个阶段，需要大力发动当地的农民，让农民了解产业，学会服务，懂得营销，同时注入品牌精神，让松庙驿站成为一座有品牌的乡村，让这里的产业与农民紧密相连，只有...
GOXUS Trends | Yanghe New Area Urban and rural overall planning forum and strategic cooperation sign

7月23日上午，中国城乡统筹委副会长孙君、中央电视台编导周小力、国家外文局中国报道文化旅游主编，中国文化和旅游部故宫张伯驹文创产品中心副主任翁晓勤、中国城乡统筹委秘书长，北京绿十字主任孙晓阳、隐居乡里创始人陈长春、农道资管负责人鞠利、农道宋庄负责人曾鸣、北京绿十字顾问廖星臣、搜狐区域品牌副总经理杨勇等一行来到洋河，就光合星球在洋河地区打造的各个品牌项目进行参观考察，并参加座谈会。此次会议由光合星球生态合伙人田野主持召开，光合星球董事长赵兴朋、区党工委书记张联东、区党工委副书记，管委会副主任陈恒、光合星球生态合伙人，乡村振兴总设计师王磊、光合星球特聘顾问陈宁生博士等参加此次会议。在此次考察中，孙君老师一行先后来到新城名苑党群之家、颐养中心、洋河农业嘉年华、斯味特果品产业园等品牌项目，参观考察光合星球对洋河新区的建设改造进度，实地了解洋河新区产业发展、生态环境建设、社会治理等方面相关情况。在随后的座谈中，张联东书记首先就洋河新区具体情况作详细介绍。他表示，洋河新区作为中国酒都核心区，已与中国酒协达成战略合作协议，将联手打造白酒区域公共品牌、酒类集散中心、酒类培训等相关产业，建立有关标准体系。在不断充实酒都内容的同时，洋河新区还积极发展农业、旅游、康养度假等相关产业，不断促进洋河新区经济发展，带动群众增收致富。张联东书记指出，在今后的乡村工作中，要以光合星球设计规划的整体方向为基础，把控好产业业态，与农道联众等企业不断深化合作，将洋河的新农业发展推上一个新的高度。 “隐居乡里”创始人陈长春就其“山楂小院”主题民宿项目的设计建造过程及运营情况做了详细汇报，同时分享了在多年乡村建设的工作中总结的宝贵经验。中国农道宋庄负责人曾鸣就当前中国艺术家、画家的创作环境，与其文化艺术对中国乡村产业的发展所产生的推动作用做了简要分析，艺术来源于自然，自然体现在乡村...
GOXUS Trends | Freda ’s Garden May 1st Trial Opening

On the evening of April 30th, Freda ’s Garden was brightly lit, and the construction team, design team, and operation team were on site together, making careful preparations for the May 1 trial operation. At 8:17 a.m. on May 1st, Freda ’s Garden Rose Estate welcomed the first visitor.After seven days of unremitting efforts by the photosynthetic team, Rose Manor changed its past style and suddenly appeared in front of people with a new look.European afternoon tea restaurantDelicate afternoon tea dessertsFresh glass flower roomThe flower room where tourists competing to take photosThe scene is full of tourists Tourists who come to play to buy brand souvenirsSuper popular brand center and busy manor workerZhao Xingpeng, chairman of the GOXUS, personally coordinated the overall work at th...
GOXUS Trends | Create a brand in seven days - Freda's garden

On April 18, 2020, Zhao Xingpeng, chairman of GOXUS, presided over and held a special meeting on 'Yanghe rose town rectification and brand image design'. At the meeting, the current situation of Yanghe rose town was analyzed, and the brand design was carried out again according to the problems. At present, rose town lacks vitality, aesthetics and traditional operation. GOXUS needs to inject vitality, improve aesthetics, erect a brand spirit and build a unique rose themed manor. The first step of the brand design is to change the name of Yanghe rose town to 'Freda's garden', giving it a pure and independent female temperament. After the meeting, the GOXUS team immediately started the brand image design work of Freda's garden, deeply understood the brand att...
GOXUS Trends | Zhao Xingpeng attended the Yanghe Project Report

On April 3, 2020, Zhao Xingpeng, Chairman of GOXUS, was invited to Yanghe to participate in the Yanghe GOXUS Project Report, and reported to Zhang Liandong, Secretary of the Party Working Committee of Yanghe new area, Qin Chuan, director of the Management Committee of Yanghe new area and other government leaders on Yanghe GOXUS project. Participants of the meeting were Wang Lei, partner of GOXUS, Xiao Yunchuan, manager of GOXUS marketing department, Tian Ye, partner of GOXUS, Jack Chen, invited professor of GOXUS.Before convening the project report meeting, Zhao Xingpeng, Chairman of GOXUS, and General Manager of Ge, who was in charge of Yanghe Rose Town, accompanied by government officials to inspect Rose Town, and met in time after the visit to discuss the feasible planning plan. Th...
GOXUS Trends | GOXUS for Suqian Cultural travel into GOXUS kinetic energy

GOXUS TrendsOn the afternoon of December 5, 2019, the 2019 suqian (Shanghai) tourism investment promotion conference was held in Shanghai. Nearly 130 representatives of tourism enterprises and journalists from all over the country gathered to experience the rich tourism resources, superior investment environment and broad development prospects of suqian. Xinrui wang, vice President and chief brand officer of photosynthetic planet, attended the conference and witnessed the successful signing of the agreement between photosynthetic group and suqian municipal government. On the promotion meeting, suqian around the local characteristics of tourism, gorgeous natural scenery, unique folk customs, deep cultural connotation and rich investment projects to promote, showing the charm of suqian ...
GOXUS Trends | Shanxi province,Hancheng inspection

GOXUS TrendsFrom October 26 to 27, 2019, Zhao Xingpeng, chairman of GOXUS, was invited to Hancheng city, Shanxi province for a two-day field trip, accompanied by Xu Zhaobo, deputy director of the bureau of economic cooperation and development, and Pang Youxue, executive deputy director of the management committee of the scenic spot.This investigation mainly visited SiMa qian shrine, literature and history park, Hancheng of Shanxi province Xu village, Yellow River observatory, FaWangXingGong, party home village, Dayu temple, Yellow River, the ancient city of the temple and other places, mainly for Hancheng global planning, humanities, industrial, natural environment, policy, key areas such as research and exchange, the two sides reached a preliminary cooperation agreement.Hancheng, Shanxi p...
GOXUS Trends | Linqu country Shijiahe inspection

On October 14, 2019, chairman of GOXUS Zhao Xingpeng and others should be Linqu county Jiahe ecological economic zone at the invitation of on-the-spot investigation, the investigation got Linqu city Jiahe Liu Hongke, secretary of the ecological economic zone work committee deputy secretary and development service center director JuGuangming, deputy director of the party working committee, development service center including Xu Yuanjiang warm reception.Linqu CountryLinqu county, also known as Pianyi, under the administration of Weifang city, is located in the middle of the Shandong peninsula, Weifang city southwest, the northern foot of the Yi mountain, the upper reaches of the Mi river. LinQu county has more than 2000 years since the western Han dynasty, known as 'Township of the play...
GOXUS Trends | Luannan brand GOXUS design series report(One)

For Luannan project, the major design of GOXUS brand includes cultural exploration, brand positioning, brand ecosystem design, industrial structure improvement design, brand operation design and other contents. We will continue to report the progress of the project through the public account of GOXUS WeChat.Luannan cultural excavationAfter many field investigations and visits, GOXUS analyzed the development status of Luannan brand culture according to the guidance of the GOXUS design area culture research model, and summarized as follows:First.Ecology, intelligenceLuannan is a state-level garden county and the first batch of smart city pilot. In recent years, Luannan has taken 'Ecological livability and northern water city' as the urban development goals, and constantly practiced a...
GOXUS Trends | Luannan impression

Recently, at the invitation of relevant leaders of Luannan county government, GOXUS conducted a 3-day visit to Luannan county, mainly focusing on the research and exchange of regional planning, brand system construction, culture, industry, natural environment, policies, key enterprises and key projects of Luannan county.The following GOXUS will send a professional design team to conduct a whole-area field investigation of Luannan county and organize relevant professional teams to comb and analyze the regional situation and issue a whole-area top-level design plan.Luannan impressionBasic situationLuannan county, Tangshan city, Hebei province, belonging to the northeast, Hebei province, the Bohai sea in the south, backed by the Beijing and Tianjin, the county area of 1482.6 square kilometers...
GOXUS Trends | Zhao Xingpeng attends the Summer Davos

Summer Davos BBSWorld Economy BBS 2019 new champions annual meeting (Summer Davos BBS) opens at Dalian international convention center on July 1, 2018.Dalian street-Davos elementThe theme of this year's BBS annual meeting of new champions in the world economy is 'leadership 4.0: the road to success in the new era of globalization'.Inspire leaders to explore new strategic models to address global environmental challenges, regional competition, economic disparities, and technological change.At the same time, more than 200 conferences including the opening plenary session, entrepreneur dialogue, BBS, closed-door meeting and closing meeting will be held around this theme. The series of research reports and statements will focus on new technologies, new concepts, new models and new ...
GOXUS Project | YIYANG Center

The introductionChina is entering a deep aging society, and the aging process of the population is ahead of the economic development process, so the issue of old-age care has followed, becoming a topic of concern for many families.The report to the 19th national congress of the communist party of China (CPC) pointed out that we should actively respond to the aging of the population, establish a policy system and social environment for providing for the elderly, respecting the elderly, and respecting the elderly, promote the integration of medical care and nursing, and accelerate the development of undertakings and industries for the aged.In this year's government work report, the word 'Elderly care' was mentioned more than a dozen times, stressing the need to 'actively resp...
GOXUS Trends | Peak fire cultural innovation conference Guangzhou successfully opened

Recently, the 2018 Peak fire cultural innovation conference opened in Guangzhou, GOXUS chairman Zhao xingpeng attended the conference and delivered a speech.Peak fire cultural innovation conference is one of the largest non-profit industry-university-research media exchange conferences in China's cultural industry.This conference takes 'cultural industry upgrading' as the theme, during which there are BBS theme and thematic exchange activities, focusing on academic foresight and theoretical improvement, and rich content thinking and practical operation case sharing.The conference invites industry, academia and officials from all walks of life on the new trend of cultural industry, cross-border integration of cultural industry, content creation and industrial operation, new medi...
GOXUS Project | The beautiful village construction of Sange village under the guidance of Dosign

'Beautiful China' is a concept put forward at the 18th national congress of the communist party of China.For the first time, the conference set 'beautiful China' as the grand goal of future ecological civilization construction.The conference stressed that ecological progress should be given prominence and integrated into all aspects and the whole process of economic, political, cultural and social development.The construction of beautiful countryside is an important part of the construction of ecological civilization and the construction of 'Beautiful China'.Sange village beautiful village construction project is an ecological pastoral complex project jointly developed by Yanghe government and GOXUS and designed and operated by international think tank.Sange vi...